A question was recently brought up in an SEO group about methods to gather keyword volume for when investigating a niche or going after a long-tail keyword. You could use tools like SEMRush, Ahrefs, or other paid platforms. Others suggested Google’s Keyword Planner tool, and some said it’s impossible to get accurate keyword volume until… Continue reading
Category: Digital Strategy
Business Tools With Scale in Mind
I’ve helped launch digital strategies for dozens of smaller, brick-and-mortar stores as well as startups working with a tight budget. Here’s my low-budget ‘must-have’ tools and services that every serious business needs: Productivity & Collaboration Software: Google Workspace (Formerly G-Suite), starting at $6.00 a month, there’s no other option at this price point and ease of… Continue reading